The First AI-Powered Gift Card Recommendation Engine for Businesses
Stop guessing. Stop Browsing. Find the perfect gift cards for your team in 60 seconds.
Take the QuizEvery year, companies spend billions on employee gift cards. And every year, the same thing happens: someone opens a catalog with 1,000+ options and gets overwhelmed.
The problem isn't the gift cards. It's the decision. Beyond simple filters, there's no guidance, no personalization, and no way to know which brands will actually resonate with your team.
Until now.
GiftCardIQ is an AI-powered recommendation engine that matches your team with the right gift card brands — based on who they are, what you're celebrating, and what actually gets redeemed buy recipeints with similar inputs.
No more endless scrolling. No more guessing. Just answer 8 quick questions about your recipients, and our model analyzes premium brands across 34 attributes to surface your top 4 matches.
Answer 8 simple questions: Who are your recipients? What's your budget? What's the occasion? What's your company culture like?
Your answers run through a machine learning model trained on real B2B gift card transactions. It scores every brand and finds the ones that fit.
In under 60 seconds, you'll see your top 4 brand recommendations — with match scores, explanations, and exact denominations. Ready to quote.
Most “recommendation” tools are just filtered catalogs. GiftCardIQ is different. Our model is trained on actual purchasing behavior from real B2B buyers.
GiftCardIQ uses a machine learning model called XGBoost — the same technology behind fraud detection systems and recommendation engines at major tech companies.
Here's what happens when you take the quiz:
We validate the model continuously with regression testing, property testing, and real-world accuracy tracking. Current performance: 77% of the time, the best-fit brand appears in our top 5 recommendations.
GiftCardIQ was built by Totus, a gift card issuance company that has spent the last four years helping brands distribute gift cards through B2B channels.
We manage a portfolio of 28 premium brands — including Oura Ring, Allbirds, Poshmark, CorePower Yoga, Tommy John, and Quince — and facilitate millions of dollars in gift card transactions every year.
We saw buyers struggling with the same problem over and over: too many options, not enough guidance. So we builtGiftCardIQ.